Chicago, USA, April 12, 2021 – Amaro Cinpatrazzo wins a Silver medal at the 4th London Spirits Competition, which took place in London on March 17, 2021. The medal is an ultimate endorsement in the global spirits industry. Amaro Cinpatrazzo scored highly in the three judging aspects of quality, value and packaging.
The London Spirits Competition stands apart from other spirits competitions by awarding spirits for their drinkability. Where other competitions focus solely on technical competence and distilling prowess, the London Spirits Competitions goes further to evaluate a spirit for its all around excellence - in the way it tastes, looks and the value it provides. They believe that this golden triangle makes spirit drinkers more likely to buy and drink the spirit either from a retail store or at a bar or restaurant and want to laud this.
CEO Sid Patel of event organizer Beverage Trade Network mentions that “Spirits brands consumers are looking for an-round experience when drinking a spirit. The spirit needs to hit all the right notes to be enjoyed again and again. So at the London Spirits Competition, we evaluate spirits that contribute to a spirit’s overall drinkability. Along with the quality, spirits are assessed for their appearance and value.”
The judging panel of 2021 was drawn from leading spirits industry professionals with direct commercial buying responsibility. This establishes the winners at the competition to be agreeable to the on-premise trade and consumer alike. Spirits were judged on the basis of three primary criteria – quality, value and packaging – and then scored on a 100-point scale. Spirits that scored 90+ points were awarded Gold medals, while spirits that scored 76 to 89 points were awarded Silver medals, whilst Bronze medals were awarded to spirits that score between 65 & 75.
“The extremely qualified judges, the chance to compete with thousands of excellent spirits from around the world and the stringent judging criteria of quality, value and packaging makes an award from the London Spirits Competition a coveted one. We are pleased that Amaro Cinpatrazzo performed so well at the competition.” said Pat Magner and Cindy Tegtmeyer of Beppe & the Architects, LLC. “This Silver medal demonstrates that the spirits we are making are the kind that bar managers and mixologists want to stock and spirits drinkers enjoy drinking.”
About Amaro Cinpatrazzo
Amaro Cinpatrazzo is hand-crafted in small batches by Beppe & the Architect, LLC in Chicago, IL. Herbal and vegetal, Cinpatrazzo has a balanced flavor profile. Fresh, hydroponically grown arugula, sage and mint along with other dried botanicals (primarily organic), hazelnut, vanilla bean, coffee bean and Seville orange peel. Honey is used as a sweeter. There are a total of nineteen ingredients used in its production. No processed sugar, artificial sweeteners or caramel coloring are used in the production of Cinpatrazzo. For more information, please visit www.cinpatrazzo.com.
About the London Spirits Competition
The London Spirits Competition is one of the leading international spirits competitions of its kind that rates spirits by their quality, value and packaging. The organizers of the event are Beverage Trade Network, organizing beverage industry events around the world. The competition happens annual in London every year. For more information, please see: www.londonspiritscompetition.com